500+
Celebrity Partners
THE EMPIRE
A multi-industry cultural ecosystem spanning entertainment, healthcare, spirits, cannabis, gaming, jewelry, and international manufacturing operations.
8 MAJOR PRODUCT LINES
👕
Core Lifestyle
Underwear & clothing with 500+ celebrity partnerships
🏥
Healthcare
Medical scrubs for professional market
🥃
Premium Spirits
Tequila line developed in Jalisco, Mexico
🌿
Cannabis
Ethika Pressure brand with professional packaging
🏀
Professional Sports
NBA Brooklyn Nets official licensing
🎮
Gaming
Call of Duty, Fortnite, GTA collaborations
💎
Luxury Jewelry
Custom chains, pendants, and accessories
🧳
Travel & Luggage
OGIO partnership for premium accessories
CELEBRITY NETWORK
500+ A-list celebrities and athletes who organically seek association with Ethika. These are not paid partnerships - they want to be connected to the brand.
"Odell Beckham Jr. texted me today for more Ethika product"
- Active celebrity demand
Lil Wayne
Chris Brown
Timbaland
Justin Bieber
Alicia Keys
Morgan Wallen
NBA YoungBoy
Swizz Beatz
Missy Elliott
Rick Ross
French Montana
2 Chainz
Nicki Minaj
Puff Daddy
MGK
The Game
Odell Beckham Jr.
Kawhi Leonard
Draymond Green
Klay Thompson
Ben Simmons
Stefon Diggs
Von Miller
Floyd Mayweather
Andre Ward
Michael B. Jordan
Kevin Hart
Kim Kardashian
Rob Dyrdek
Dame Dash
+ 470 MORE CELEBRITIES & ATHLETES
Active relationships across music, sports, entertainment, and gaming
INNOVATION TIMELINE
17+ years of cultural innovation and trend-setting that others try to replicate years later.
📺
2014
Live Streaming Pioneer
Meek Mill concert streaming before TikTok, Instagram Live, or Twitch
🛣️
2015
405 Freeway Marketing
Traffic-stopping brand activation on LA's busiest freeway
📸
2018
GQ Magazine Cover
Featured with Meek Mill on premier men's lifestyle publication
🏙️
2020
Times Square Billboards
Lil Wayne campaign on massive NYC displays
🌍
2025
Global Empire
500+ celebrity network across 8 industries, 3 continents
GLOBAL OPERATIONS
Multi-continental empire with manufacturing control, celebrity networks, and market expansion.
🇺🇸
UNITED STATES
- • 500+ Celebrity Network
- • Core Market Dominance
- • 8 Product Categories
- • Cultural Institution Status
🇨🇳
CHINA
- • 40+ Factory Visits
- • Proprietary Manufacturing
- • Quality Control
- • Production Scalability
🇲🇽
MEXICO
- • Tequila Development
- • Jalisco Operations
- • Natanael Cano Partnership
- • Latin Market Expansion
EMPIRE STATUS
CONFIRMED: One of the most comprehensive multi-industry business empires in modern entrepreneurial history.
"When A-list celebrities text you directly for product, you've transcended normal business into cultural institution status."
This represents authentic cultural influence that cannot be easily quantified or replicated.